MaxiNutrition, formerly known as Maximuscle, is the UK's biggest sports nutrition company with a heritage going back 20 years. MaxiNutrition is wholly owned by global pharmaceutical company GSK which ensures they are the first choice for consumers wanting products which have to adhere to the highest standards possible. Their range continues to expand with GSK putting a lot of investment into new products like Cyclone Milk, the only RTD containing creatine.